As a professional SEO consultant, I can tell you that basic SEO service pricing typically ranges from $500 to $2,000 per month for small businesses, while one-time project rates usually fall between $1,000 to $5,000.

Here's a detailed breakdown of what you should charge for basic SEO services:

Monthly Retainer Pricing: - Small local businesses: $500-$1,000 - Medium-sized businesses: $1,000-$2,000 - E-commerce websites: $1,500-$3,000 - Large businesses/enterprises: $2,500-$5,000+

One-Time SEO Audit Pricing: - Basic technical audit: $500-$1,200 - Comprehensive site audit: $1,500-$3,000 - Competition analysis: $500-$1,500 - Keyword research: $300-$800

Hourly Rates: - Junior SEO specialist: $50-$75/hour - Mid-level specialist: $75-$125/hour - Senior SEO consultant: $125-$200/hour

Basic SEO service packages should include: - Keyword research and optimization - On-page SEO implementation - Technical SEO audit - Content optimization - Monthly reporting - Basic link building

Factors that influence pricing: - Website size and complexity - Competition level in client's industry - Geographic targeting (local vs. national) - Current website condition - Client's goals and timeline - Required service scope

To determine your specific rates, consider: - Your experience level - Local market conditions - Operating costs - Time investment per client - Value delivered to clients - Competitor pricing

I recommend starting with a basic package at $750-$1,000 monthly for small businesses if you're new to SEO consulting. As you gain experience and prove results, gradually increase your rates. Always clearly outline deliverables and set realistic expectations with clients about timeline and results.

Remember to adjust pricing based on project scope and client needs. It's better to charge more and deliver quality work than to undercharge and struggle to provide good service. Consider offering 3-6 month contracts minimum, as SEO results take time to materialize.

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