Comprehensive Guide: How to Set Up and Verify Email Sender Details for Marketing Campaigns

Comprehensive Guide: How to Set Up and Verify Email Sender Details for Marketing Campaigns

By Michael Chen

January 2, 2025 at 07:29 AM

Before sending your first email marketing campaign, set up your sender details to ensure proper delivery and authentication. Here's how to do it properly:

Sender Details Basics

  • Use a custom domain email address (not free services like Gmail)
  • You can create up to 10 sender details but send from one at a time
  • The most recently verified address becomes the default sender
  • All information must be accurate to comply with CAN-SPAM regulations

List of emails from trainers

List of emails from trainers

Step-by-Step Setup Process:

  1. Create Sender Details:
  • Navigate to Email Marketing settings > Sender Details
  • Click "Add Sender"
  • Enter sender name and email address
  • Use a custom domain email for best deliverability
  1. Verify Your Email:
  • Check your inbox for the verification code
  • Enter the code in the setup window
  • If missing, check spam folder for email from [email protected]

Email verification code

Email verification code

  1. Domain Verification:
  • Squarespace domains: Automatically verified
  • Third-party domains: Require manual verification
  • DMARC policy set to p=reject requires domain verification

Managing Sender Details:

Edit Settings:

  • Access Email Marketing settings
  • Click "..." next to sender details
  • Edit name only (email changes require new verification)

Delete Settings:

  • Go to Email Marketing settings
  • Click "..." next to sender details
  • Select Delete and confirm

Important Notes:

  • Free email services (Gmail, Yahoo, AOL) may face delivery issues
  • Custom "From:" addresses using sqspmail.com are generated for unverified domains
  • Postal address is set during campaign creation, not in sender profile
  • Some free email providers are completely unsupported (aol.com, icloud.com, yahoo.com, etc.)

For best results:

  1. Register domain through Squarespace
  2. Set up custom email with Google Workspace
  3. Create and verify sender details

Related Articles

Previous Articles