Trackable links help you monitor how many visitors click on your advertisements and the revenue they generate. Each link is tracked individually in the Traffic Sources panel, making it easy to measure campaign success.

Supported Platforms

• Facebook Ads
• Instagram Ads
• Google Ads
• Twitter Ads
• Pinterest Ads
• YouTube Ads
• LinkedIn Ads

Note: Squarespace Analytics automatically tracks email campaigns and Instagram Shopping campaigns, so no special links are needed for these.

Linkable Pages

• Layout Pages
• Collection pages (Blog Pages, Store Pages)
• Tags and categories within collection pages

Limitations

• Cannot link directly to individual collection items (use tags instead)
• Cannot link to pages within an index (link to main Index Page)

Creating a Trackable URL

1. Go to Marketing > URL Builder Tool
2. Click Create URL
3. Select destination page from dropdown
4. Choose advertising platform
5. Click Next
6. Add URL and platform-specific information

Tracking Results Monitor link performance in the Traffic Sources panel, which shows:

• Click frequency
• Revenue generated
• Campaign comparison metrics

This tool allows precise measurement of advertising effectiveness across different platforms and campaigns, helping optimize marketing efforts and track ROI.

Note: For even more detailed analysis, you can integrate Google Analytics with your tracking system and follow the SEO checklist for better performance monitoring.

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