Here's the concise rewrite focused on creating traceable links:

Traceable links help measure visitor clicks from ads and track campaign revenue through unique URLs. Create and monitor these links using the URL Builder in the Marketing panel or Traffic Sources panel.

Supported Platforms:

• Facebook Ads
• Instagram Ads
• Google Ads
• Twitter Ads
• Pinterest Ads
• YouTube Ads
• LinkedIn Ads

Note: Squarespace Analytics automatically tracks email and Instagram Shopping campaigns without requiring special links.

Supported Destinations:

• Layout pages
• Collection pages (Blog, Store)
• Tags and categories within collections

Link Limitations:

• Cannot link directly to individual collection items
• Cannot link to specific pages within an index
• For individual products/posts, link to their unique tag instead

Creating a Traceable URL:

1. Navigate to Marketing > URL Builder
2. Click "Create a URL"
3. Select destination page from dropdown
4. Choose your advertising platform
5. Click Next
6. Add campaign URL and required platform information

Monitor link performance in the Traffic Sources panel to track clicks and campaign success. This data helps compare campaign effectiveness and optimize marketing efforts.

Best Practices:

• Use consistent naming conventions for campaigns
• Monitor metrics regularly
• Adjust campaigns based on performance data
• Create separate links for different ad variations
• Test links before launching campaigns

Track campaign-specific metrics including clicks, conversions, and revenue generated through the Traffic Sources panel for comprehensive performance analysis.

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