Trackable links are powerful tools for measuring visitor clicks and campaign success. Learn how to create and monitor them effectively.

URL Generator allows you to create unique, trackable URLs for your advertising campaigns. These links monitor visitor clicks and revenue generation from specific ads, with individual tracking in the Traffic Sources panel for campaign comparison.

Access URL Generator:

1. Go to Marketing panel
2. Click URL Generator (Also accessible via Traffic Sources panel)

Supported Advertising Platforms:

• Facebook Ads
• Instagram Ads
• Google Ads
• Twitter Ads
• Pinterest Ads
• YouTube Ads
• LinkedIn Ads

Note: Squarespace Analytics automatically tracks Email Marketing and Instagram Shopping campaigns without special links.

Compatible Pages:

• Design pages
• Collection pages (blogs, stores)
• Tags and categories within collection pages

Limitations:

• Can't link directly to individual collection items (use tags instead)
• Can't link to pages within an index (link to main index page)

Creating a Trackable URL:

1. Navigate to Marketing > URL Generator
2. Click Create URL
3. Select destination page from dropdown
4. Choose advertising platform
5. Click Next
6. Follow platform-specific instructions for campaign setup

Monitoring Results: Track click performance and campaign success through the Traffic Sources panel after publishing your ad.

This tracking system helps optimize your marketing efforts by providing clear data on campaign performance and visitor behavior.

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