Easy Guide: Adding Images to Email Campaigns

Easy Guide: Adding Images to Email Campaigns

By Michael Chen

January 16, 2025 at 04:34 PM

Images are the most effective way to add visual interest and engagement to your email campaigns. Here's how to use them effectively.

Image Formatting Guidelines

  • Keep image width under 750px for optimal display
  • Images stack vertically by default
  • Supports up to 4 images per section
  • Multiple layout options available for positioning

Adding Images to Your Campaign

  1. Open your campaign draft
  2. Click + between header and footer
  3. Select "Image"
  4. Upload images:
    • Click "Add images" to upload from device
    • Select from library or Unsplash
    • Use previously licensed Getty Images

Managing Images

  • Rearrange: Drag using the six dots
  • Delete: Click the minus (-) icon
  • Add more: Click "Add image" (max 4 per section)
  • Add clickthrough URLs to make images linkable
  • Include alt text for accessibility

Available Layouts

  1. Banner - Full-width images with captions below
  2. Grid - Thumbnail grid (no captions)
  3. Card - Images with overlapping caption cards
  4. List (Left) - Images left, captions right
  5. List (Right) - Images right, captions left
  6. Side - Alternating image and caption placement

Customization Options

Spacing:

  • Adjust side spacing
  • Control section spacing
  • Set padding between rows
  • Align images horizontally and vertically

Colors:

  • Section background
  • Text color
  • Card background (card layout only)

Caption Features

  • Available in all layouts except Grid
  • Format text and add links
  • Matches global font settings
  • Independent from alt text
  • Specific to each image

Additional Image Placement

  • Header: Upload custom image or use site logo
  • Blog sections: Uses featured post images
  • Product sections: Displays product images
  • Edit featured images through blog/store settings

For optimal results, ensure images are properly formatted and include relevant alt text for accessibility. Each section can only use one layout style, but you can add multiple sections for different layouts.

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