Email Marketing Analytics Guide: Track and Analyze Campaign Performance
Email Campaign Analytics Guide
Review your email campaigns' performance using built-in Analytics tools to improve future marketing efforts.
Key Performance Indicators (KPIs)
- Delivered Emails
- Shows number of recipients who received your campaign
- Includes emails sent to spam folders
- Delivery occurs in batches for large lists
- Low delivery rates may indicate invalid email addresses
- Open Rates
- 20% or higher is considered acceptable
- May be inaccurate due to:
- Varying email provider privacy policies
- Image loading settings
- Apple Mail Privacy Protection inflation
- Click Rates
- Measures subscriber engagement
- Includes social media and text links
- Excludes unsubscribe, email, and phone links
- Counts unique clicks per subscriber
- Corporate email scanning may inflate rates
- Unsubscribe Tracking
- Monitors list removal requests
- Includes spam reports
- Helps maintain list health
Table of data with yellow border
Traffic Source Analysis
Monitor campaign effectiveness through:
- Website visitor tracking
- Revenue generation (Commerce plans)
- Sales attribution
- Email-driven conversions
A/B Testing Tips
Improve campaign performance by testing:
- Different subject lines
- Content variations
- Send times
- Segment audience into test groups
- Track performance metrics to identify winning elements
Important Notes:
- Sales Tracking
- Allow several hours for sales to appear
- Ensure cookies are enabled
- Direct URL visits won't track as campaign traffic
- Browser View Links
- Count as opens and clicks
- Browser version clicks aren't tracked
- Permanent links excluded from analytics
- Cookie Considerations
- Disabled cookies prevent accurate tracking
- Visitor consent required for tracking
- May affect analytics accuracy
Follow these analytics insights to optimize your email marketing strategy and improve campaign performance over time.
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