Email Marketing FAQs: Common Questions About Squarespace's Newsletter Tool
Email marketing is a feature that lets you send marketing campaigns directly from your Squarespace website. Here's what you need to know about its key aspects and functionality.
Cost Structure and Features
- Basic features are free, including:
- Creating mailing lists
- Making campaign drafts
- Sending up to 3 blast campaigns during trial
- Paid subscriptions determine monthly email limits and available features
Switching from Another Service
- Create a draft in Squarespace Email Marketing
- Export contacts from your current service
- Import contacts into Squarespace mailing list
- Start sending campaigns to your imported list
Campaigns vs. Sends Explained
- Campaigns: Individual email marketing efforts you create
- Sends: Number of email addresses receiving each campaign
- Example: Sending to 10 addresses = 1 campaign, 10 sends
- Both blast and automated campaigns count toward monthly send limits
Important Usage Notes:
- Scheduled campaigns count toward limits when sent, not when created
- Requires active website or Acuity Scheduling subscription
- Only administrators and users with email campaign permissions can access features
- Supports emojis, including in subject lines (display may vary by device)
- Custom code is not currently supported
User Access:
- Website owners have full access
- Administrators can use all features
- Editor access varies based on permission level
Emoji Support Considerations:
- Display varies between providers (Apple vs. Android)
- Operating system versions affect emoji appearance
- Skin-tone emoji support varies by device
- Best display compatibility on iPhones
Results Optimization:
- Results vary based on content, goals, and audience
- Experimentation recommended to find best practices
- Multiple online resources available for campaign optimization
Scheduling and Limits:
- Monthly limits reset each billing cycle
- Scheduled campaigns count toward the month they're sent
- No active website required to continue using after initial setup
Related Articles
How to Add Email Subscriptions to Your Squarespace Blog
