Email List Growth with Squarespace Forms

Squarespace offers multiple ways to collect email subscribers directly on your website, storing them in Campaign email mailing lists for future marketing efforts.

Key Methods to Collect Subscribers:

• Newsletter blocks: Add subscription forms anywhere blocks are allowed
• Promotional pop-ups: Display forms when visitors arrive on specific pages
• Checkout forms: Collect subscribers during purchase completion
• Acuity Scheduling: Gather subscribers during appointment booking
• Point of Sale: Enable subscriptions during in-person transactions
• Cover pages: Create dedicated landing pages with subscription forms

Storage and Management

Connect each form to a Campaign email mailing list for centralized storage. Important notes:

• One storage area links to one mailing list
• Multiple forms can feed into the same list
• Subscribers must confirm their subscription before being added

Subscription Notifications

To receive alerts for new subscribers:

1. Link newsletter forms to both Squarespace and Google Drive
2. Enable notifications on the connected Google Sheet
3. Use Google Drive as a backup storage solution

Performance Tracking

Monitor your email marketing success through:

• Campaign analytics (delivery, open, click, and unsubscribe rates)
• Traffic Sources panel (visitors from email campaigns)
• Audience engagement metrics

Use these insights to:

• Identify high-performing content
• Optimize future campaigns
• Maintain subscriber engagement
• Attract new subscribers effectively

Best Practices:

• Regularly review analytics to adjust strategy
• Test different form placements
• Customize content based on engagement data
• Maintain list hygiene for better deliverability

Each collecting method can be customized to match your site's design while maintaining functionality and user experience. Regular monitoring and optimization ensure continued list growth and engagement.

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