Email marketing lets you connect with subscribers through targeted campaigns that match your website's branding. Here's a comprehensive guide to get started with Squarespace's email marketing tools.

Getting Started with Email Marketing

Access email marketing by clicking Marketing → Email Marketing in your Squarespace dashboard. The free trial allows you to explore features and set up your first campaign.

Building Your Mailing List

Create subscriber lists through multiple methods:

• Manual email address entry
• CSV file imports
• Website signup blocks
• Promotional pop-ups
• Newsletter checkout options

Organize subscribers using multiple lists or segment them into specific groups based on preferences and behaviors.

Designing Email Campaigns

Create professional campaigns using:

• Mobile-responsive templates
• Customizable layouts
• Brand-matching design elements
• Text and image blocks
• Call-to-action buttons
• Website content integration

Setting Up Sender Information

Before launching campaigns:

• Configure sender name and email address
• Use custom email domains for better deliverability
• Ensure proper contact information display
• Maintain professional branding

Implementing Email Automations

Automate campaigns for:

• Welcome messages for new subscribers
• Post-purchase follow-ups
• Customer engagement sequences
• Personalized content delivery

Best Practices for Success

Maximize campaign effectiveness by:

• Following anti-spam guidelines
• Testing emails before sending
• Monitoring engagement metrics
• Maintaining list hygiene
• Using segmentation strategically

This email marketing foundation helps create engaging campaigns that reach subscribers effectively while maintaining brand consistency and professional standards.

Next Steps:

• Review spam filter guidelines
• Understand pricing and billing
• Monitor campaign performance
• Optimize based on metrics
• Expand subscriber reach

Email marketing success comes from consistent effort, quality content, and strategic implementation of these foundational elements.

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