Squarespace provides multiple effective methods to grow your email subscriber list and manage customer engagement.

Newsletter Collection Methods:

• Newsletter Block: Add subscription forms to any page, footer, blog post, or members-only content
• Promotional Pop-ups: Display targeted subscription forms to site visitors
• Checkout Integration: Convert customers during purchase
• Acuity Scheduling: Collect subscribers during appointment booking
• Point of Sale: Gather emails during in-person transactions via iOS app
• Landing Pages: Create dedicated subscription pages with custom styling

Managing Email Lists

Connect each collection method to your Email Campaigns list for centralized storage. Subscribers must verify their email before being added to your list. Each form can only connect to one email list, but multiple forms can feed into the same list.

Subscriber Notifications

To receive alerts for new subscribers:

1. Link newsletter forms to both Squarespace and Google Drive
2. Enable notifications in Google Sheets
3. Maintain a backup of subscriber data automatically

Tracking Performance

Monitor campaign success through:

• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Traffic from campaigns

Use these analytics to:

• Identify high-performing content
• Optimize future campaigns
• Improve subscriber retention
• Attract new subscribers

Remember to regularly review performance metrics to refine your email marketing strategy and grow your subscriber base effectively.

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