Digital natives - those comfortable with technology and quick to embrace new tools - are often mistaken for internet marketing experts. While both may share enthusiasm for digital technology, there's a crucial difference in expertise and proven results.

Key considerations before hiring a digital marketing professional:

1. Set Clear Business Goals

• Define specific, measurable objectives (e.g., 6X leads in 6 months)
• Request a detailed roadmap showing how these goals will be achieved
• Establish clear success metrics and timelines

2. Demand Transparency

• Ensure access to all marketing activities and campaigns
• Verify they use legitimate, white-hat techniques
• Expect ongoing education and knowledge transfer

3. Verify Experience and Results

• Request detailed case studies and references
• Review past campaign performances
• Don't be swayed by social media following or website design alone

Warning Signs to Watch For:

• Reluctance to share methodologies
• Lack of verifiable results
• Unable to explain strategies in clear terms
• No concrete measurement plans

Remember: While many internet marketing experts are digital natives, being comfortable with technology doesn't automatically qualify someone as a marketing expert. The key difference lies in their ability to deliver measurable business results through strategic planning and execution.

Ask potential hires to demonstrate how their expertise will directly contribute to your business objectives. Look for professionals who combine digital fluency with proven marketing success and transparent methodologies.

Note: Investing time in proper vetting can prevent costly mistakes and ensure your marketing efforts are handled by genuine experts rather than just tech-savvy enthusiasts.

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