Form and button conversions analytics help track how visitors interact with your site's interactive elements, providing valuable insights into user engagement and conversion rates.

Conversion Rate Calculation The conversion rate is calculated using this formula: (Unique Converted Views ÷ Unique Views) x 100

Tracked Elements

• Button Blocks
• Newsletter Blocks
• Form Blocks
• Promotional Pop-ups
• Homepage Elements

Not Tracked

• Banner buttons
• Navigation buttons
• Social media icons
• Donation/Payment forms
• Image block buttons
• Share buttons

Key Features

Analytics Panel

• Shows trends over time
• Displays top 5 forms and buttons
• Filters by Form Submissions or Button Clicks
• Customizable date ranges
• Daily/weekly/monthly view options

Data Table Information

• Form/button name
• Page location
• Button text
• Unique views
• Submissions/clicks
• Conversion rate

Tips to Increase Conversion

1. Optimize form length
2. Minimize personal information requests
3. Test different button text
4. Experiment with element placement
5. Use lightbox mode or promotional pop-ups strategically

Data Tracking Notes

• Historical data remains after deleting/renaming elements
• Updates reflect new names after user interaction
• First 100 rows shown in table
• Data available from September 2017
• Multiple page pop-ups show separate conversion rows

Mobile App Access View form and button conversions separately:

• Form Submissions section
• Button Clicks section
• Filterable KPIs
• Performance charts
• Detailed conversion tables

This analytics tool helps measure progress toward specific goals like newsletter signups, consultation requests, and appointment bookings, allowing you to optimize your site's performance over time.

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