Form and button analytics help you track how visitors interact with clickable elements on your website. This data reveals conversion rates and helps optimize your site's performance.

Understanding Conversion Rates

Conversion rate is calculated using this formula: (Converted Unique Views ÷ Unique Views) x 100

For example, if a visitor clicks a button three times in one visit, it counts as:

• 3 button clicks
• 1 converted unique view

Tracked Elements

Included:

• Button Blocks
• Newsletter Blocks
• Form Blocks
• Promo Pop-ups
• Cover Pages

Not Tracked:

• Banner Buttons
• Navigation Buttons
• Social Media Icons
• Donation Forms
• Payment Forms
• Image Block Buttons

Analyzing Data

The analytics dashboard shows:

• Line chart showing trends over time
• Top 5 performing forms and buttons
• Detailed table with:
  • Form/button name
  • Page location
  • Unique views
  • Submissions/clicks
  • Conversion rate

Tips to Improve Conversion

1. Optimize form length
2. Minimize personal information requests
3. Test different button text
4. Experiment with element placement
5. Use lightbox mode or pop-ups strategically
6. Maintain clear calls-to-action
7. Include privacy disclaimers for newsletters

Historical Data

• Data persists even after deleting/renaming elements
• New names update after first interaction
• File changes don't affect button analytics
• Data available since September 2017

Remember to regularly check your analytics and make data-driven decisions to improve your website's performance.

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