Form and button conversion analytics help you understand how visitors interact with your site's interactive elements, measuring engagement and submission rates.

Views, submissions, and clicks are tracked to calculate the conversion rate using this formula: (Converted unique views ÷ unique views) x 100

What's Tracked:

• Button blocks
• Newsletter blocks
• Form blocks
• Promotional pop-ups
• Cover pages

Not Tracked:

• Banner buttons
• Navigation buttons
• Pinterest Save buttons
• Share buttons
• Social icons
• Donation forms
• Checkout forms
• Image block buttons

Key Features:

• Filter results by date range (data from September 2017)
• View trends through interactive line graphs
• Compare Form submissions and Button clicks
• Review detailed conversion tables showing views, clicks, and rates
• Track up to 100 forms/buttons (additional grouped as "Others")

Mobile App Access:

• Form conversions: Analytics > Form submissions
• Button conversions: Analytics > Button clicks

Tips to Increase Conversion:

• Keep forms concise
• Minimize personal information requests
• Test different button text
• Optimize placement
• Use lightbox mode or promotional pop-ups strategically
• Maintain clear, branded design
• Include privacy disclaimers for newsletters

Historical data remains visible even after deleting or renaming elements. New names and URLs update in analytics after the first interaction following changes.

Note: For commerce-related conversions, refer to Sales analytics and Purchase funnel panels instead.

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