Email Campaigns on Squarespace: Setup and Sending Guide

Email Campaigns lets you create and send branded emails that match your website's look. Here's everything you need to know to get started:

Prerequisites:

• Active Squarespace website subscription or Acuity Scheduling subscription
• Custom domain and email address recommended (example: [email protected])
• Note: Mobile Start plans only have access to trial version

Getting Started:

1. Access the Dashboard:

• Computer: Open Email Campaigns dashboard
• iOS App: More → Marketing → Email Campaigns

2. Initial Setup:

• Configure sender details (your display name and email)
• Create at least one mailing list
• Add subscription forms to your website

Campaign Types:

• Blast Campaigns: One-time emails to specific lists
• Automated Campaigns: Trigger-based emails (subscriptions, purchases)

Campaign Management:

• Track performance through built-in analytics
• Monitor subscriber engagement and unsubscribes
• Access browser-based versions via:
  • View-in-browser links in email headers
  • Permanent campaign URLs (permalinks)

Key Features:

• Seamless website content integration
• Brand-consistent design
• Comprehensive analytics
• Easy subscriber management
• Free trial includes 3 blast campaigns

Start by setting up your sender details and creating your first mailing list. Then, design your campaign using your website's branding and content. Track results through the built-in analytics to optimize future campaigns.

Remember to follow email marketing best practices and maintain consistent communication with your subscribers for the best results.

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