Squarespace automatically handles title tags in your website's HTML code, making it easier to optimize your site for search engines without coding knowledge. Here's how they work and why they matter:

Title Tags and SEO Benefits

Title tags help search engines understand your content and display it properly in search results. They create a clear hierarchy of information, guiding both visitors and search engines through your content.

Automatic Title Tag Implementation

Squarespace applies title tags in two ways:

• When you format text as a heading, appropriate tags are automatically added
• For main website elements, the system creates title tags automatically

Best Practices for Title Tags

• Use headings in descending order (H1 to H3) to create logical content structure
• Write clear, descriptive titles that reflect page content
• Focus on readability for both humans and search engines

Title Tags by Page Type

Blog Posts:

• Post titles automatically receive title tags
• Collection page titles are formatted consistently
• Individual post pages maintain proper heading hierarchy

Store Pages:

• Product titles appear without tags on collection pages
• Individual product pages receive appropriate title tags
• Collection pages maintain consistent formatting

Portfolio Pages:

• Portfolio items follow template-specific tag structures
• Collection pages use standardized formatting
• Individual item pages receive appropriate heading tags

Template-Specific Title Tags

Different Squarespace templates handle title tags differently:

• Site titles vary by template family
• Blog post titles maintain consistency within template groups
• Collection page titles follow template-specific rules

Customizing Title Styles

You can modify heading styles through the "Site Styles" panel without affecting the underlying HTML structure. Font styles operate independently from HTML tags, allowing for visual customization while maintaining proper SEO structure.

Note: While you can customize the appearance of your headings, the HTML tag structure remains optimized for search engines.

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