
How to Add Content Sections in Email Campaigns: A Complete Guide
Here's the simplified, more valuable version of the article about adding content to email campaigns:
Email campaigns are built using content sections that you can customize to match your brand and engage your audience. Here's a comprehensive guide to the available content sections and how to use them effectively:
Text Sections
- Perfect for newsletters and announcements
- Format text by highlighting and using the toolbar
- Available heading styles: Paragraph, Medium, Large, and Extra Large
- Customize letter spacing with the |A| tool
- Adjust colors and padding through the right menu
Image Sections
- Upload up to four images per section
- Support for multiple image layouts
- Add alt text for accessibility
- Customize image size and alignment

Properties of an image in a browser
Button Sections
- Create clickable calls-to-action
- Customize button text, colors, and styling
- One button per section
- Links to external URLs or website pages
Spacer and Line Sections
- Spacers: Adjust height and background color
- Lines: Customize length, thickness, and style (solid, dotted, or dashed)
- Use for visual separation between content
Blog Sections
- Display up to seven blog posts
- Show/hide images, dates, authors, and excerpts
- Multiple layout options available
- First 200 characters of content displayed
- Manual updates required if blog content changes
Product Sections
- Showcase up to seven products
- Customizable layouts and image sizes
- Display options for names, prices, and descriptions
- "Add to Cart" buttons available
- Manual updates needed if product details change
Discount Sections
- One discount per campaign
- Create new percentage discounts or use existing codes
- Set usage limits and expiration dates
- Track discount usage through specific naming
- Appears in Discounts menu after sending
Adding Links
- Link text, images, and buttons
- Support for internal and external URLs
- Email and phone number linking available
- Category and tag linking for collections
- Includes tracking parameters for analytics
Video Content Options
- Use animated GIFs in image sections
- Add text links to external video platforms
- No direct video embedding available
Best Practices
- Keep sections organized and visually consistent
- Use appropriate spacing between elements
- Maintain mobile responsiveness
- Update content manually when source content changes
- Test links before sending campaigns
This comprehensive structure ensures your email campaigns are professional, engaging, and effective at reaching your audience.
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