How to Add Content Sections in Email Campaigns: A Complete Guide

How to Add Content Sections in Email Campaigns: A Complete Guide

By Michael Chen

January 15, 2025 at 01:02 PM

Here's the simplified, more valuable version of the article about adding content to email campaigns:

Email campaigns are built using content sections that you can customize to match your brand and engage your audience. Here's a comprehensive guide to the available content sections and how to use them effectively:

Text Sections

  • Perfect for newsletters and announcements
  • Format text by highlighting and using the toolbar
  • Available heading styles: Paragraph, Medium, Large, and Extra Large
  • Customize letter spacing with the |A| tool
  • Adjust colors and padding through the right menu

Image Sections

  • Upload up to four images per section
  • Support for multiple image layouts
  • Add alt text for accessibility
  • Customize image size and alignment

Properties of an image in a browser

Properties of an image in a browser

Button Sections

  • Create clickable calls-to-action
  • Customize button text, colors, and styling
  • One button per section
  • Links to external URLs or website pages

Spacer and Line Sections

  • Spacers: Adjust height and background color
  • Lines: Customize length, thickness, and style (solid, dotted, or dashed)
  • Use for visual separation between content

Blog Sections

  • Display up to seven blog posts
  • Show/hide images, dates, authors, and excerpts
  • Multiple layout options available
  • First 200 characters of content displayed
  • Manual updates required if blog content changes

Product Sections

  • Showcase up to seven products
  • Customizable layouts and image sizes
  • Display options for names, prices, and descriptions
  • "Add to Cart" buttons available
  • Manual updates needed if product details change

Discount Sections

  • One discount per campaign
  • Create new percentage discounts or use existing codes
  • Set usage limits and expiration dates
  • Track discount usage through specific naming
  • Appears in Discounts menu after sending

Adding Links

  • Link text, images, and buttons
  • Support for internal and external URLs
  • Email and phone number linking available
  • Category and tag linking for collections
  • Includes tracking parameters for analytics

Video Content Options

  • Use animated GIFs in image sections
  • Add text links to external video platforms
  • No direct video embedding available

Best Practices

  • Keep sections organized and visually consistent
  • Use appropriate spacing between elements
  • Maintain mobile responsiveness
  • Update content manually when source content changes
  • Test links before sending campaigns

This comprehensive structure ensures your email campaigns are professional, engaging, and effective at reaching your audience.

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