Adding email subscriptions to your blog can help convert casual visitors into loyal readers by notifying them of new content. Here's how to set it up:

Using Squarespace Email Campaigns

To collect subscribers:

• Add a newsletter block to your site
• Connect it to Squarespace in the Storage tab
• Select your mailing list

Best locations for newsletter blocks:

• Site footer (site-wide visibility)
• Individual blog posts (post-specific call-to-action)
• Blog landing page (above or below blog section)
• Promotional pop-up on Blog Page

Creating Email Campaigns for New Posts

Option 1: Full Blog Post Newsletter

• Click "Create Email" when publishing a post
• Post content converts into email format with up to 37 sections
• Supports text blocks, image blocks, and button blocks
• Includes link to original post
• Schedule or send immediately

Option 2: Blog Preview Section

• Include first 200 characters or excerpt
• Display featured image
• Add "Continue Reading" link
• Ideal for mixed-content newsletters

Using Mailchimp Integration

For those preferring Mailchimp:

• Set up RSS-to-Email campaigns
• Automatic emails sent for new posts
• Requires blog RSS feed URL
• Configuration done in Mailchimp account

Tips for Success:

• Maintain consistent sending schedule
• Optimize email content for engagement
• Test different formats to find what works
• Monitor subscriber growth and engagement
• Keep content valuable and relevant

Email marketing helps build a loyal readership while driving traffic back to your blog. Choose the method that best fits your needs and audience preferences.

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