Email newsletters can effectively keep your blog readers engaged by notifying them of new content. Here are the two main ways to set up email subscriptions for your blog:

Using Email Campaigns (Built-in Solution)

Collect subscribers by adding Newsletter blocks in strategic locations:

• Footer (site-wide visibility)
• Individual blog posts (targeted call-to-action)
• Blog landing page (dedicated signup area)
• Promotional pop-ups

Send newsletters when publishing new posts:

1. Full-text campaigns
   • Automatically convert blog posts into email format
   • Includes text, images, and buttons
   • Contains link to original post
2. Preview campaigns
   • Shows featured image and first 200 characters
   • Includes "Read More" link to full post
   • Ideal for mixed-content newsletters

Using Mailchimp (Third-party Option)

Set up automated RSS campaigns:

• Configure in your Mailchimp account
• Use your blog's RSS feed URL
• Sends automatic emails for new posts
• Requires existing Mailchimp knowledge

Best Practices

• Choose a method that matches your technical comfort level
• Maintain consistent sending schedule
• Include clear calls-to-action
• Track subscriber engagement
• Test different signup form locations
• Keep your mailing list organized

For optimal results, consider starting with Email Campaigns if you're new to email marketing, or use Mailchimp if you need more advanced features and already have experience with the platform.

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