Encourage newsletter signups during checkout by adding a simple subscribe option that connects to your Squarespace mailing list or Mailchimp account. Here's how to set it up:

Create Your Mailing List

For Squarespace:

• Go to Lists & Segments panel to create a new list
• Or use the default list during setup

For Mailchimp:

• Create a new audience in your Mailchimp account

Connect Your Account

Squarespace Setup:

1. Open Checkout panel
2. Enable Email signup toggle
3. Click Email signup settings
4. Select your mailing list
5. Customize the checkbox label
6. Choose whether to pre-select the checkbox
7. Save changes

Mailchimp Setup:

1. Open Checkout panel
2. Enable Email signup toggle
3. Click Email signup settings
4. Connect to Mailchimp
5. Login to your account
6. Select your list
7. Customize the checkbox label
8. Set checkbox default state
9. Configure double opt-in (optional)

Tips for Success:

• Place signup forms on your website using newsletter or form blocks
• Create automated post-purchase email campaigns
• Follow local email marketing regulations
• Use engaging checkbox labels to increase signups
• Test different label variations to optimize conversion

The subscribe checkbox will appear below the email field during checkout. When customers opt in, their information automatically syncs to your chosen mailing list.

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