
How to Choose and Customize Your Squarespace Template: A Complete Guide
Squarespace templates offer the perfect starting point for creating a website that aligns with your brand and vision. Follow these steps to choose and customize the ideal template for your site.
View and Preview Designs
Visit the Squarespace template store to browse available designs. Click "Preview" to explore demo sites with sample content that showcase each template's capabilities.

Button "Start with Paloma"
Exclusive Designer Collections
Explore templates created in collaboration with renowned artists and creators:
- Björk
- Magnum photographers (Olivia Arthur, Jacob Aue Sobol, and others)
- Rick Rubin
- Jeff Koons
Selecting the Right Template
Focus on layouts rather than demo content when choosing a template. Consider these factors:
- Desired page structure
- Content presentation style
- Mobile responsiveness
- Built-in features
All Squarespace templates share the same core features and customization options, allowing you to:
- Add pre-designed page layouts
- Modify colors, fonts, and site-wide styles
- Create custom section layouts
- Override site styles for individual sections
- Design custom layouts for blogs and products
Using Squarespace Design Kit with AI
Create a personalized template quickly using the AI-powered Design Kit:
- Enter your site title
- Choose brand personality
- Select homepage layout
- Pick necessary sections and pages
- Choose color palette and fonts
- Add AI-generated images
- Generate AI-written homepage content (optional)
Customization Tips
To modify your chosen template:
- Add new pages with pre-built layouts
- Adjust site-wide styles in Site Styles
- Create custom sections with unique backgrounds
- Use section styles for distinct appearances
- Implement summary blocks for custom content layouts
Remember, you can always start over with a new template if needed. All templates offer the same functionality, so focus on finding a design that best matches your vision.
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