Subscription products are an effective way to generate recurring revenue by selling products or services on a regular basis. Here's everything you need to know about setting them up and managing them on Squarespace.

Ideal Use Cases:

• Packaged food and beverages
• Subscription boxes (cosmetics, health products)
• Ongoing services and maintenance packages

Requirements:

• Advanced Commerce plan
• Customer Accounts enabled
• Physical or service products only
• Squarespace Payments or Stripe integration

Key Features:

• Automatic recurring payments
• Customer account management
• Flexible renewal frequencies (weekly to yearly)
• Customizable billing cycles
• Optional subscription discounts

Setting Up Subscription Products:

1. Navigate to Pages panel > Shop page
2. Add new product or edit existing one
3. Scroll to Inventory section
4. Click Subscription
5. Set frequency and billing cycles
6. Add pricing and other details

Managing Subscriptions:

• View all subscriptions in Contacts panel
• Process renewals automatically
• Send renewal notifications (15 days prior)
• Edit pricing and frequency
• Handle failed payments
• Cancel or delay renewals

Customer Experience:

• Easy subscription management through Customer Account
• Automatic payment processing
• Email notifications for renewals and changes
• Ability to cancel anytime

Payment Handling:

• Failed payments retry twice over 10 days
• Automatic notifications for payment issues
• Customers can update payment information
• Subscription cancels after third failed attempt

Tips for Success:

• Promote using Email Campaigns
• Add SEO descriptions
• Integrate with social media selling
• Consider offering multiple frequency options
• Set up renewal notifications

Important Limitations:

• No free subscriptions
• No stock limits
• Cannot test orders in trial mode
• One subscription purchase per transaction
• No PayPal, Apple Pay, or ACH payments

Remember to maintain clear communication with subscribers and regularly monitor subscription activity for optimal management.

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