Video courses let you share your expertise through structured online lessons, creating a new revenue stream through paywalled content. Here's how to create and sell successful video courses.

Creating Your Course Content

1. Plan Your Course Outline

• Research topics your audience wants to learn
• Create a logical flow of lessons
• Use search keyword analytics to identify popular topics
• Structure content to build from fundamentals to advanced concepts

2. Film High-Quality Videos

• Ensure proper lighting and audio quality
• Use recommended equipment for professional results
• Keep videos concise and focused
• Include practical demonstrations when possible

Building Your Course Page

1. Add a new course page through the Pages panel
2. Organize lessons in a clear sequence
3. Include supplementary materials when relevant
4. Ensure smooth navigation between lessons

Setting Up Payment Plans

Choose from three pricing options:

• Free preview content
• One-time fixed payment
• Subscription-based access

Consider these factors when pricing:

• Market research of similar courses
• Your expertise level
• Course depth and duration
• Target audience's price sensitivity

Marketing Your Course

• Build an engaged audience through content marketing
• Use Squarespace Analytics to track visitor behavior
• Create compelling course descriptions
• Offer preview content to demonstrate value

For complex course setups, consider working with a Squarespace Expert for professional implementation.

Remember to regularly update your course content and gather student feedback for continuous improvement. Monitor analytics to optimize your marketing strategy and pricing structure over time.

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