When evaluating an SEO company's services for your website, it's crucial to understand exactly what they're doing and how effectively they're performing. I'll guide you through the key aspects to assess their work properly.

First, examine their reporting practices. A reputable SEO company should provide detailed monthly reports that include:

- Keyword ranking changes
- Organic traffic metrics
- Conversion rates
- Backlink profile growth
- Technical SEO improvements

Look at their communication style and frequency. Professional SEO providers should:

- Schedule regular update meetings
- Respond promptly to queries
- Explain technical concepts in plain language
- Share their strategy and planned activities
- Provide clear timelines for implementations

Review their technical optimization work by checking:

- Site speed improvements
- Mobile responsiveness
- Schema markup implementation
- XML sitemap updates
- Robots.txt configuration
- Core Web Vitals scores

Analyze their content strategy by evaluating:

- Content quality and relevance
- Keyword targeting approach
- Content publication frequency
- Internal linking structure
- Meta description optimization

Monitor their link-building efforts through:

- Backlink quality assessment
- Guest posting strategies
- Outreach methods
- Anchor text distribution
- Link relevancy

Track measurable results including:

- Organic search traffic growth
- Keyword position improvements
- Domain authority changes
- Conversion rate increases
- Bounce rate reductions

Red flags to watch for:

- Guaranteed rankings promises
- Lack of transparency in methods
- Unclear or inconsistent reporting
- Poor communication
- Black hat SEO techniques
- Unexplained strategy changes

To effectively measure their impact, establish:

- Clear KPIs from the start
- Realistic timelines for results
- Regular performance reviews
- Benchmark comparisons
- ROI calculations

Remember to give SEO efforts adequate time to show results - typically 3-6 months for initial improvements. However, don't hesitate to question practices that seem questionable or results that consistently underperform against agreed targets.

By regularly monitoring these aspects, you'll be better equipped to determine if your SEO company is delivering value and achieving the desired results for your website's growth and visibility.

Related Articles

Previous Articles