Browser tab title formats on Squarespace determine how your pages appear in search results and browser tabs. You can customize these formats to optimize your site's visibility and user experience.

Edit Title Formats

1. Open SEO appearance panel
2. Navigate to Search Appearance
3. Select Home, Pages, or Items tab
4. Edit title format using variables
5. Click Save

Available Variables:

• %s - Site title
• %p - Page's SEO title (or page title if no SEO title exists)
• %i - Collection item's SEO title (or item title if no SEO title exists)

Title Format Types:

Page Title Format

• Default: Page Title — Site Name (%p — %s)
• Applies to all pages except homepage and collection items
• Must include %p for page titles to appear in browser tabs

Homepage Title Format

• Default: Site Title (%s)
• Controls homepage appearance in search results and browser tabs
• Can include custom text or variables

Collection Item Format

• Default: Item Title — Site Name (%i — %s)
• Applies to blog posts, products, events, and album tracks
• Must include %i for item titles to appear in browser tabs

Optimization Tips:

Brand-First Approach:

• Place %s at the beginning
• Best for established brands
• Format: %s | Page Title

Content-First Approach:

• Place %p or %i at the beginning
• Better for SEO and content discovery
• Format: %p - %s or %i - %s

Example: For a site called "Healthy Life":

• Blog post: "Healthy Vegan Dinners - Healthy Life"
• Event page: "Meal Planning Workshop - Healthy Life"

Remember to maintain consistency across your site while prioritizing either your brand or content based on your marketing strategy.

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