Social Media Content Display Guidelines

Social networks automatically fetch and display content from your site when sharing links, offering previews that include text and images. Here's how to optimize your content for social sharing:

Key Optimization Tips

• Create concise SEO titles and descriptions for all pages
• Add SEO descriptions to collection items (blog posts, products, events)
• Include an SEO site description that captures your brand's purpose
• Add high-quality images that represent your content well

Platform-Specific Display Rules

Facebook:

• Homepage: Shows title and SEO site description
• Pages/Posts: Displays SEO title, description, and domain
• Collection Items: Shows item title, description, and domain

X (Twitter):

• Pages/Posts: Shows SEO title, description, and domain
• Collection Items: Displays item title and domain
• Enable Twitter cards for enhanced previews with images and pricing

LinkedIn:

• Homepage: Shows title and domain
• Cover Pages: Displays SEO title, description, and domain
• Collection Items: Shows item title and domain

Pinterest:

• Requires Pinterest Save buttons for sharing
• Only pages with featured images can be pinned
• Description must be manually entered when sharing

Image Display Hierarchy

For Design/Collection Pages:

1. Social sharing alternative image
2. Social sharing logo
3. Site logo
4. Platform-selected image

For Collection Items:

1. Social sharing alternative image
2. Featured item image
3. Product image (products only)
4. Social sharing logo
5. Platform-selected image

Troubleshooting Display Issues

Facebook:

• Use Facebook Debugger to clear cache
• Check image size requirements

X (Twitter):

• Use Card Validator to refresh content
• Preview posts in the post creator

LinkedIn:

• Use Post Inspector to verify content
• Remove site passwords temporarily if needed
• Re-share content after making changes

Remember, while you can optimize your content following these guidelines, social platforms ultimately control what appears in shared posts.

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