How to Display Content in Social Media Posts: A Complete Guide
Social media platforms automatically display text and images from websites when sharing links, giving followers a content preview. The display varies by platform, content type, and sharing method. Here's how content displays across major platforms:
Facebook Displays:
- Homepage: Homepage title, SEO website description, main domain
- Pages/Posts/Events/Products: SEO title, SEO description, main domain
- Gallery/Project Items: Item title, item description, main domain
X (Twitter) Displays:
- Pages/Posts/Events/Products: SEO title, SEO description, main domain
- Gallery/Project Items: Item title, main domain
LinkedIn Displays:
- Homepage: Homepage title, main domain
- Cover Pages: SEO title, SEO description, main domain
- Other Content: SEO title, main domain
Pinterest:
- Always shows main domain
- Requires manual description input
- Needs selected images for sharing
Tips for Optimal Display:
- Add concise SEO titles and descriptions for:
- Individual pages
- Collection content (blog posts, products, events)
- Website description
- Image Display Priority:
- Alternative social sharing image
- Social sharing logo
- Website logo
- Selected item image
- Platform-determined image
Troubleshooting Wrong Content Display:
Facebook:
- Use Facebook's debugger tool
- Check image sizes
- Clear Facebook's cache
X (Twitter):
- Use Card Validator to refresh content
- Preview posts in composer before publishing
LinkedIn:
- Use LinkedIn Post Inspector
- Remove password protection temporarily
- Re-share content after website updates
Pinterest:
- Ensure pages have selected images
- Fix "Error 429" by adding images
For consistent display across platforms, maintain updated SEO elements and properly sized images on your website.