How to Display Content in Social Media Posts: A Complete Guide

How to Display Content in Social Media Posts: A Complete Guide

By Michael Chen

January 11, 2025 at 03:52 PM

Social media platforms automatically display text and images from websites when sharing links, giving followers a content preview. The display varies by platform, content type, and sharing method. Here's how content displays across major platforms:

Facebook Displays:

  • Homepage: Homepage title, SEO website description, main domain
  • Pages/Posts/Events/Products: SEO title, SEO description, main domain
  • Gallery/Project Items: Item title, item description, main domain

X (Twitter) Displays:

  • Pages/Posts/Events/Products: SEO title, SEO description, main domain
  • Gallery/Project Items: Item title, main domain

LinkedIn Displays:

  • Homepage: Homepage title, main domain
  • Cover Pages: SEO title, SEO description, main domain
  • Other Content: SEO title, main domain

Pinterest:

  • Always shows main domain
  • Requires manual description input
  • Needs selected images for sharing

Tips for Optimal Display:

  1. Add concise SEO titles and descriptions for:
  • Individual pages
  • Collection content (blog posts, products, events)
  • Website description
  1. Image Display Priority:
  • Alternative social sharing image
  • Social sharing logo
  • Website logo
  • Selected item image
  • Platform-determined image

Troubleshooting Wrong Content Display:

Facebook:

  • Use Facebook's debugger tool
  • Check image sizes
  • Clear Facebook's cache

X (Twitter):

  • Use Card Validator to refresh content
  • Preview posts in composer before publishing

LinkedIn:

  • Use LinkedIn Post Inspector
  • Remove password protection temporarily
  • Re-share content after website updates

Pinterest:

  • Ensure pages have selected images
  • Fix "Error 429" by adding images

For consistent display across platforms, maintain updated SEO elements and properly sized images on your website.

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