Social media displays content from your site when links are shared using specific rules for each platform. Here's how to optimize your shared content for maximum impact.

Tips for Optimizing Social Media Previews:

• Add concise SEO titles and descriptions to all pages and collection items
• Include an SEO site description that captures your brand's purpose
• Upload high-quality images that meet platform requirements
• Ensure content is updated regularly to avoid outdated previews

Platform-Specific Display Rules:

Facebook:

• Homepage: Shows homepage title and SEO site description
• Other content: Displays SEO title, description, and domain
• Collection items: Shows item title, description, and domain

X (Twitter):

• Pages and collection items: Shows SEO title, description, and domain
• Gallery items: Displays item title and domain
• Enable Twitter Cards for enhanced previews with product details

LinkedIn:

• Homepage: Displays homepage title and domain
• Cover pages: Shows SEO title, description, and domain
• Collection items: Displays title and domain

Pinterest:

• Requires Pinterest Save buttons for sharing
• Only pages with featured images can be pinned
• Description is manually entered by the person sharing

Image Display Hierarchy:

For Layout Pages:

1. Alternate Social Sharing Image
2. Social sharing logo
3. Site logo
4. Platform's best guess

For Collection Items:

1. Alternate Social Sharing Image
2. Item featured image
3. First product image (products only)
4. Social sharing logo
5. Platform's best guess

Troubleshooting Wrong Displays:

Facebook:

• Use Facebook's Debugger tool to clear cache
• Check image sizes meet requirements

X:

• Use Card Validator to fetch updated content
• Preview posts in composer before publishing

LinkedIn:

1. Remove site passwords temporarily
2. Use Post Inspector tool
3. Check for warnings and make necessary edits
4. Reshare content after updates

Keep content fresh and regularly verify how it appears across different platforms to maintain consistent brand presentation.

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