How to Recover Abandoned Shopping Carts: Automated Email Follow-up Guide
Send customized reminder emails 24 hours after cart abandonment to increase your chances of converting abandoned carts into sales. Research shows this doubles payment completion rates.
Product Requirements:
- At least one in-stock product in cart
- Customer must enter email on checkout page
- Customer closes checkout without completing purchase
- Not applicable for subscription products
Key Features:
- Automatic 24-hour delay after abandonment
- Customizable email elements (subject, message, header, footer)
- "Complete Your Order" button linking to cart
- Customer unsubscribe option
- Analytics tracking for abandonment and recovery rates
Setup Instructions:
- Activate the Feature
- Access Payment panel
- Enable Abandoned Payment Recovery toggle
- Customize Email Content
- Navigate to Customer Notifications panel
- Modify email elements as needed
- Send test email to preview
- Monitor Performance
- Track abandonment trends in Analytics
- Review customer journey from abandonment to purchase
- Measure recovery success rates
Important Notes:
- Feature is disabled by default
- No customer data stored except email
- Customers must re-enter information upon return
- Recovery emails not sent if purchase completed before 24-hour mark
- Unsubscribe option cannot be removed
- Settings can be restored to default but cannot be undone
To Disable:
- Open Payment panel
- Toggle off Abandoned Payment Recovery
Track effectiveness through Abandoned Cart Analytics to optimize your recovery strategy and improve conversion rates.