How to Recover Abandoned Shopping Carts: Automated Email Follow-up Guide

By Michael Chen

December 7, 2024 at 03:48 PM

Send customized reminder emails 24 hours after cart abandonment to increase your chances of converting abandoned carts into sales. Research shows this doubles payment completion rates.

Product Requirements:

  • At least one in-stock product in cart
  • Customer must enter email on checkout page
  • Customer closes checkout without completing purchase
  • Not applicable for subscription products

Key Features:

  • Automatic 24-hour delay after abandonment
  • Customizable email elements (subject, message, header, footer)
  • "Complete Your Order" button linking to cart
  • Customer unsubscribe option
  • Analytics tracking for abandonment and recovery rates

Setup Instructions:

  1. Activate the Feature
  • Access Payment panel
  • Enable Abandoned Payment Recovery toggle
  1. Customize Email Content
  • Navigate to Customer Notifications panel
  • Modify email elements as needed
  • Send test email to preview
  1. Monitor Performance
  • Track abandonment trends in Analytics
  • Review customer journey from abandonment to purchase
  • Measure recovery success rates

Important Notes:

  • Feature is disabled by default
  • No customer data stored except email
  • Customers must re-enter information upon return
  • Recovery emails not sent if purchase completed before 24-hour mark
  • Unsubscribe option cannot be removed
  • Settings can be restored to default but cannot be undone

To Disable:

  • Open Payment panel
  • Toggle off Abandoned Payment Recovery

Track effectiveness through Abandoned Cart Analytics to optimize your recovery strategy and improve conversion rates.

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