How to Recover Abandoned Shopping Carts

Abandoned cart recovery emails automatically remind customers about unpurchased items, doubling the chances of completing their purchase. The system sends a reminder 24 hours after cart abandonment.

Key Features:

• Customizable email content, including subject, message, header, and footer
• Personalized Reply-To and Sender email addresses
• "Complete Your Order" button linking to shopping cart
• Built-in analytics to track recovery success
• Customer unsubscribe option

Requirements for Sending Recovery Emails:

• Customer must enter email address during checkout
• At least one product must be in stock
• Customer must leave checkout without completing purchase
• Not applicable for subscription products or memberships

Setting Up Abandoned Cart Recovery:

1. Enable the Feature

• Navigate to Checkout settings
• Toggle on Abandoned Cart Recovery

2. Customize the Email

• Access Customer Notifications panel
• Modify message content
• Send test email to preview appearance
• Optional: Restore default content if needed

3. Monitor Performance

• Track abandonment trends
• Measure email success rates
• View customer journey funnel

Important Notes:

• System only stores email addresses, not personal or payment information
• Customers must re-enter payment details when returning
• Emails won't send if purchase is completed before 24-hour mark
• Feature can be disabled anytime through Checkout settings
• All customers can opt out via unsubscribe link

This automated system helps recover lost sales while maintaining customer privacy and preferences, making it an essential tool for online retailers.

Related Articles

Previous Articles