Abandoned Cart Recovery: Send Automated Email Reminders to Boost Sales

By Michael Chen

December 7, 2024 at 02:45 PM

Automatically recover abandoned carts by sending targeted reminder emails to potential customers who leave without completing their purchase. This proven strategy doubles the chances of payment completion.

The system sends a customizable email 24 hours after cart abandonment, while your store is still fresh in the customer's mind.

How It Works:

  • Automated email sent 24 hours after abandonment
  • Customizable subject line, message, header, and footer
  • Personalized reply and sending email addresses
  • "Complete Your Order" button links directly to cart
  • Customers can unsubscribe at any time
  • Disabled by default until you activate it

Email Trigger Requirements:

For logged-in customers:

  • At least one in-stock product in cart

For other customers:

  • Email address entered in payment field
  • Payment page closed before purchase
  • At least one in-stock product in cart
  • No purchase made within 24 hours in same browser

Note: Emails are not sent for subscription products.

Setup Instructions:

  1. Enable the Feature:
  • Open Payment panel
  • Toggle on Unfinished Payment Recovery
  1. Customize Email Content:
  • Access Customer Notifications panel
  • Modify email elements as needed
  • Send test email to preview
  1. Track Performance:
  • Monitor abandonment trends
  • Measure recovery email success
  • View customer journey funnel

Managing the Feature:

To Reset Email Content:

  • Scroll to bottom of panel
  • Click "Restore Defaults" (cannot be undone)

To Disable Recovery Emails:

  • Open Payment panel
  • Toggle off Unfinished Payment Recovery

Privacy and Security:

  • Only email addresses are stored
  • No payment or personal information retained
  • Customers must re-enter details upon return

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