How to Sell Digital Products: A Complete Guide to Online Content Monetization
Digital products let you monetize your expertise by selling courses, blog content, videos, and membership access online. Customers can instantly access your content after purchase through a secure account system.
Benefits of Selling Digital Products:
- Generate passive income from your content and expertise
- Manage all content (public and gated) in one place
- Reach unlimited members and showcase your knowledge
Product Types:
Blog Pages
- Monetize your writing with paywalls
- Collect email addresses for gated content
- Set preview posts to encourage sign-ups
Course Pages
- Teach skills and share expertise
- Organize lessons into chapters
- Create course overview pages
- Set pricing for access rights
Membership Sites
- Build exclusive online communities
- Gate content for specific user groups
- Offer paid or free access
- Use templates with built-in membership features
Video Pages
- Create searchable video libraries
- Host skills tutorials or archived content
- Embed external videos or upload directly
- Storage limits vary by subscription
Pricing Options:
- Free (email registration required)
- Flat Rate (one-time or installment payments)
- Subscription (recurring payments)
Payment Processing:
- Accept payments via Squarespace Payments, Stripe, or PayPal
- PayPal limited to full flat-rate payments
- Credit/debit cards required for installments/subscriptions
- Apple Pay not supported
Key Features:
- Secure checkout on your domain
- Customer account management
- Custom tax rules
- Promotional discounts
- Customizable paywalls
- Multiple pricing tiers
To start selling:
- Choose a Business or Commerce plan
- Select digital product type
- Set up pricing structure
- Connect payment processor
- Create product content
- Launch sales page
Digital products provide a scalable way to monetize your expertise while building a community around your content.
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