Site analytics provide essential insights into your digital product customer behavior and pricing plan performance. Here's what you can monitor:

Sales Analytics

• Track key performance indicators (KPIs) including Revenue, Units Sold, Checkouts, Orders, Conversion Rate, Average Order Value, and Revenue Per Visit
• Data includes both recurring subscription and fixed-amount pricing plan payments

Sales by Product Analytics

• View performance metrics for individual pricing plans
• Monitor Revenue, Units Sold, and Orders for each plan
• Note: Views and Conversion Rate columns remain blank for pricing plans

Purchase Funnel Analytics

• Track customer journey through Visits, Started Checkout, and Purchased stages
• Pricing plans skip product viewing and cart stages
• Recurring charges aren't included in funnel data

Traffic Sources Analytics

• Identify where pricing plan subscribers come from
• Track revenue generated by each traffic source

Site Content Analytics

• Monitor pageviews for blog, course, video, and member site pages
• Only counts views from subscribed members
• Paywall views are not included in tracking

Important Notes:

• Free pricing plan signups aren't reflected in sales analytics
• Customers must complete checkout for tracking
• All analytics panels are available regardless of website plan

Related Articles

• Digital Products pricing, billing, and invoices
• Paywalls and pricing plans
• How customers find and sign up for gated content
• Getting started with Digital Products
• Member Sites

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