How to Set SEO Title Formats for Better Search Engine Visibility

How to Set SEO Title Formats for Better Search Engine Visibility

By Michael Chen

December 1, 2024 at 08:31 AM

Title formats help define how your pages appear in browser tabs, search engine results, and social media posts. They create a consistent structure for your content's visibility online.

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To edit title formats:

  • Access SEO Settings
  • Navigate to search results appearance section
  • Select Home, Pages, or Items tab
  • Edit title format fields using variables
  • Save changes

Browser tabs and search results

Browser tabs and search results

Available variables:

  • %s: Website title
  • %p: Page SEO title (or page title if no SEO title exists)
  • %i: Collection item SEO title (or item title if no SEO title exists)

Page Title Format:

  • Default format: Page Title – Website Name (%p – %s)
  • Applies to all pages except homepage and collection content
  • Must include %p to display titles in browser tabs and search results

Homepage Title Format:

  • Default: Website title (%s)
  • %p variable behavior depends on previous SEO titles
  • Custom text can replace variables entirely

Collection Content Format:

  • Default: Item Title – Website Name (%i – %s)
  • Applies to blog posts, products, events, and album tracks
  • Must include %i to display titles in browser tabs and search results

Title Format Strategy:

Brand Priority:

  • Place %s at the beginning to highlight website/brand name
  • Best for established brands with strong recognition

Content Priority:

  • Place %p or %i first to emphasize specific content
  • Ideal for bloggers and SEO optimization
  • Helps distinguish multiple open tabs
  • Better for content-focused websites

Example: For a website "Healthy Living":

  • Blog post: "Healthy Vegan Meals for One - Healthy Living"
  • Event: "Meal Planning Workshop - Healthy Living"

Custom text can be added to any format for additional keyword optimization or branding purposes.

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