URL redirects help prevent visitors from reaching broken or duplicate pages by forwarding traffic from inactive to active pages. There are two main types of redirects: permanent (301) and temporary (302).

301 Redirects

• Indicate permanent URL changes
• Transfer search engine ranking to new page
• Use when:
  • Changing page URLs
  • Deleting pages
  • Redirecting to different domains
  • After content imports with different URL structures

302 Redirects

• Indicate temporary URL changes
• Maintain original page's search ranking
• Use when:
  • Temporarily updating pages
  • Rotating seasonal content
  • Replacing pages temporarily

Creating Redirects:

1. Open Developer Tools
2. Click URL Mappings
3. Add redirects using correct formatting
4. Click Save

Formatting Rules:

• Include: Original URL -> New URL 301/302
• Use [name] variable for collection items
• Maintain URL capitalization
• Avoid ?, &, # characters
• 400 KB limit (approximately 2500 lines)
• Higher redirects take precedence

Common Examples:

Changed Page URL:

/about -> /team 301

Deleted Page to Homepage:

/history -> / 301

Collection Items:

/store1/[name] -> /store2/[name] 301

External Domain:

/fundraiser -> https://external-domain.com 301

Seasonal Rotation:

/summer-sales -> /fall-sales 302
/spring-sales -> /fall-sales 302
/winter-sales -> /fall-sales 302

Important Notes:

• Only works with integrated and custom domains
• Cannot redirect image/file URLs
• Cannot redirect homepage (/)
• Original page must be deleted or deactivated
• Keep redirects organized and remove inactive ones

Related Articles

Previous Articles