URL Mapping lets you set up redirects to guide visitors from old pages to new ones, preventing broken links and maintaining SEO value. Here's how to do it effectively:

Types of Redirects

301 Redirects (Permanent)

• Use when permanently moving pages
• Transfers SEO ranking to new page
• Ideal for:
  • Changed page URLs
  • Deleted pages
  • Imported content
  • Domain changes

302 Redirects (Temporary)

• Use for temporary page changes
• Maintains original page's SEO ranking
• Perfect for:
  • Seasonal content
  • Page updates
  • Rotating promotions

Creating Redirects

1. Access Development Tools panel
2. Select URL Mapping
3. Add redirect URLs using proper format
4. Click Save

Basic Redirect Format:

/old-url -> /new-url 301

For collection pages (blogs, products, events):

/old-collection/[name] -> /new-collection/[name] 301

Important Guidelines:

• Limit: 400 KB (approximately 2,500 redirect lines)
• Higher redirects take priority
• Only works for deleted or disabled pages
• Case-sensitive
• Avoid symbols ?, &, or # in URLs
• Cannot redirect image or file URLs
• Must use connected domains

Common Examples:

Changed Page URL:

/about -> /team 301

Deleted Page to Homepage:

/old-page -> / 301

External Domain:

/fundraising -> https://external-site.com 301

Seasonal Rotation:

/summer-sale -> /fall-sale 302
/winter-sale -> /fall-sale 302
/spring-sale -> /fall-sale 302

Troubleshooting:

• Verify proper redirect format
• Ensure destination pages are active
• Check for redirect loops
• Confirm domain connection
• Review case sensitivity

Remember to remove outdated redirects to maintain efficient URL mapping and avoid reaching the 400 KB limit.

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