Google Analytics Integration with Squarespace

Add your Google Analytics tracking by following these simple steps:

1. Get your Measurement ID (starting with G-) from Google Analytics
2. Go to Developer Tools > External API Keys
3. Enter your Measurement ID in the Google Analytics Account Number field
4. Click Save

Note: Allow up to 24 hours for data to appear in Google Analytics.

Setting Up Consent Mode

1. Add your Measurement ID
2. Enable Cookie Banner in Cookies & Visitor Data
3. Select Opt-In and Opt-Out banner type
4. Customize banner text (optional)
5. Save changes

Tracking Features

• E-commerce data tracked:
  • Order numbers
  • Shop name
  • Purchase totals (including shipping)
  • Customer location
  • Product details (name and SKU)

Remove Google Analytics

1. Open Developer Tools
2. Click External API Keys
3. Delete Measurement ID
4. Save changes

Key Differences Between Platforms

• Internal Traffic: Squarespace excludes logged-in activity; Google Analytics includes it
• Bot Filtering: Different methods for filtering non-human traffic
• Data Calculation: Squarespace uses complete data; Google Analytics uses sampling
• E-commerce Tracking: May show discrepancies in order tracking
• Traffic Attribution: Different methods for tracking visitor sources
• Location Data: Variations in IP address capture methods

Important Notes:

• Create IP filters in Google Analytics to exclude personal browsing
• Ajax Loading in version 7.0 websites may affect tracking accuracy
• Consider both platforms' data for comprehensive insights

Remember: Configure consent settings to comply with privacy regulations and maintain accurate tracking of visitor activity.

Best Practices:

• Regularly monitor both analytics platforms
• Set up filters for more accurate data
• Use cookie consent features
• Check for tracking discrepancies
• Update tracking codes when needed

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