Long tail keywords are specific search phrases with low search volume and competition, typically containing 3+ words. They make up around 92% of all Google searches and offer two key advantages for SEO.

Benefits of Long Tail Keywords:

1. Lower Competition

• Easier to rank for compared to popular "head keywords"
• Example: "best SEO link building software" vs "link building"

2. Higher Conversion Rates

• More specific search intent
• Users are typically closer to making a purchase
• Example: "keto diet supplement" vs "keto diet"

9 Ways to Find Long Tail Keywords:

1. Google "Searches Related to..."

• Check bottom of search results
• Use suggestions to find related terms

2. Semrush Keyword Magic Tool

• Filter for 4+ word phrases
• Analyze search volume and difficulty

3. Answer The Public

• Generates question-based keywords
• Provides alphabetized data lists

4. Forums and Discussion Boards

• Search for topic-specific forums
• Review thread titles and discussions

5. Google Autocomplete

• Type keyword + letter combinations
• Use tools like Ubersuggest to automate

6. Soovle

• Aggregates suggestions from multiple platforms
• Includes Amazon, Wikipedia, YouTube

7. People Also Ask Boxes

• Expand questions for more suggestions
• Find related search queries

8. Google Search Console

• Identify existing rankings
• Find opportunities on page 2-4

9. Google Trends

• Track keyword popularity over time
• Discover related queries

Using Long Tail Keywords:

1. Create Dedicated Content

• Write articles targeting specific long tail terms
• May require more content production

2. Incorporate Into Existing Content

• Add long tails to broader topic articles
• Helps rank for multiple related terms

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Remember: Long tail keywords are valuable for both SEO and conversion optimization, offering easier ranking opportunities and more targeted traffic.

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