Create Discounts for Your Squarespace Store: A Step-by-Step Guide
Here's the concise, value-focused rewrite:
Create effective discounts to boost sales and encourage customer purchases. Discounts can be applied to:
- Entire orders
- Orders over specific amounts
- Product quantities
- Individual products
- Product categories
- Digital product pricing plans
To add a new discount:
- Open the Discounts panel
- Click "Add Discount"
- Configure settings
- Save changes
Discount Types:
Percentage Discount
- Applies a percentage off products, orders, or pricing plans
- Must be whole numbers
- Excludes shipping costs
Fixed Amount Discount
- Reduces price by specific amount
- Cannot exceed order total
- Excludes shipping costs
Buy X Get Y
- Offers free or discounted items when purchasing specific quantities
- Available on Commerce Advanced plan only
Free Shipping/Delivery
- Eliminates shipping costs
- Can be limited to specific shipping methods
- Applies after shipping selection at checkout
Discount Triggers:
- Promotion Codes
- Customer enters code at checkout
- Not case-sensitive
- Keep codes short and memorable (e.g., "SUMMER25")
- Automatic Discounts
- Apply automatically when conditions are met
- Available on Commerce Advanced/Digital Products plans
- Limited to 100 automatic triggers
Setting Limitations:
- Total order limits
- One-per-customer restrictions
- Subscription payment rules
- Start/end dates
- Maximum uses per order
Best Practices:
- Set clear conditions and limitations
- Use expiration dates to create urgency
- Monitor discount usage
- Promote through email campaigns
- Test discount appearance at checkout
Track performance and adjust settings as needed to optimize your discount strategy and maximize sales impact.
For subscription products:
- Control how discounts apply to recurring payments
- Limit to first payment or all payments
- Exclude specific subscription products
- Set maximum total usage
Remember to regularly review active and scheduled discounts to maintain proper promotional timing and effectiveness.