Analytics for digital products and subscription models provide valuable insights into customer behavior and sales performance. These analytics offer crucial data about subscription signups, revenue metrics, and visitor engagement.

Revenue Analysis

• Tracks 7 key metrics: revenue, units sold, payments, orders, conversion rate, gross profit, and revenue per visit
• Includes data from both recurring subscriptions and fixed payments
• Free subscription models are not reflected in revenue analytics

Sales by Product Analysis

• Lists individual subscription model performance
• Shows revenue, units sold, and orders per subscription
• Views and Conversion Rate columns remain blank for subscription models

Purchase Funnel Analytics

• Tracks visitor journey through three stages: Visits, Checkout, and Purchased
• Excludes "Viewed Product" and "Added to Cart" stages for subscription models
• Subsequent subscription payments are not included in funnel data

Visitor Sources Analytics

• Shows where subscribers originate from
• Includes revenue data per traffic source
• Helps identify most effective marketing channels

Website Content Analytics

• Tracks performance of blog, course, and video pages
• Measures page views for membership content
• Only counts views from subscribed members
• Excludes paywall page views from analytics

Important Notes:

• Free subscription models bypass payment analytics
• Analytics are available regardless of website subscription level
• Visitor must be subscribed for page views to count
• Paywall views are not counted in content analytics

This data helps optimize pricing strategies, identify popular content, and understand customer acquisition patterns for digital products and subscription services.

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