Form and Button Conversion Analysis helps you track how visitors interact with your site's interactive elements. This data helps optimize your conversion rates and improve user engagement.

Key Metrics Tracked:

• Views of forms and buttons
• Submissions and clicks
• Conversion rates (both overall and individual)
• Historical performance trends

Conversion Rate Calculation: (Unique Converted Views ÷ Unique Views) x 100

Tracked Elements:

• Button Blocks
• Newsletter Blocks
• Form Blocks
• Promotional Pop-ups
• Cover Pages

Not Tracked:

• Banner buttons
• Navigation buttons
• Social sharing buttons
• Donation/payment forms
• Image block buttons

Viewing Analytics:

1. Access the Analytics panel
2. Click Engagement
3. Select Form and Button Conversions
4. Choose date range (data available from September 2017)
5. Filter by Button Clicks or Form Submissions

Data Visualization:

• Line graph showing top 5 forms and buttons
• Detailed table with views, submissions, and conversion rates
• Mobile app displays separate cards for forms and buttons

Tips to Increase Conversion Rates:

• Optimize form length
• Minimize personal information requests
• Test different button text
• Experiment with placement
• Consider using lightbox mode or promotional pop-ups
• Maintain brand consistency
• Include privacy disclaimers for newsletters

Historical data remains available even after deleting or renaming forms and buttons. The system updates automatically when elements are modified, ensuring continuous tracking and analysis.

Remember that lower conversion rates can be normal for certain types of forms, especially those requesting personal information like email addresses. Regular testing and optimization are key to improving performance over time.

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