Managing Social Media Content: A Complete Guide to Sharing and Best Practices
Sharing content efficiently on social media requires connecting your accounts and following platform-specific guidelines. Here's how to do it effectively:
Supported Platforms & Content Types
You can share these content types:
- Blog posts
- Events
- Products
- Album tracks
- Gallery pages
Supported platforms include:
- Facebook (business pages only)
- LinkedIn (personal profiles)
- Tumblr
Connecting Your Social Accounts
- Go to Settings > Connected Accounts
- Click Connect Account
- Choose your platform and log in
- Enable "Show publish option"
- Select content destination (Facebook/Pinterest)
- Create default post format
- Save settings
Screenshot of Squarespace
Platform-Specific Requirements
Facebook:
- Only shares to business pages, not personal profiles
- Limited to 25 accounts per destination
LinkedIn:
- Only supports personal profile sharing
- Manual sharing required for company pages
Pinterest:
- Featured images required for blog posts and products
- URL automatically included in posts
Brick building on urban street
How to Share Content
- Open the item editor
- Click the Share tab
- Select desired social platforms
- Set status to Published
- Save changes
Customizing Post Formats
Use these variables:
- %t: Title
- %u: URL
- %a: Author
Troubleshooting Tips
If content isn't sharing correctly:
- Verify account connections
- Check featured images are present
- Ensure content meets platform requirements
- Manually share URL if resharing is needed
Additional Options
Enhance social sharing by:
- Adding Pinterest save buttons
- Including social media profile icons
- Implementing Facebook Like buttons
- Using platform-specific sharing tools
For resharing content, manually share the URL as automated reposting isn't supported.