Managing Social Media Content: A Complete Guide to Sharing and Best Practices

Managing Social Media Content: A Complete Guide to Sharing and Best Practices

By Michael Chen

January 10, 2025 at 03:06 AM

Sharing content efficiently on social media requires connecting your accounts and following platform-specific guidelines. Here's how to do it effectively:

Supported Platforms & Content Types

You can share these content types:

  • Blog posts
  • Events
  • Products
  • Album tracks
  • Gallery pages

Supported platforms include:

  • Facebook (business pages only)
  • LinkedIn (personal profiles)
  • Pinterest
  • Tumblr

Connecting Your Social Accounts

  1. Go to Settings > Connected Accounts
  2. Click Connect Account
  3. Choose your platform and log in
  4. Enable "Show publish option"
  5. Select content destination (Facebook/Pinterest)
  6. Create default post format
  7. Save settings

Screenshot of Squarespace

Screenshot of Squarespace

Platform-Specific Requirements

Facebook:

  • Only shares to business pages, not personal profiles
  • Limited to 25 accounts per destination

LinkedIn:

  • Only supports personal profile sharing
  • Manual sharing required for company pages

Pinterest:

  • Featured images required for blog posts and products
  • URL automatically included in posts

Brick building on urban street

Brick building on urban street

How to Share Content

  1. Open the item editor
  2. Click the Share tab
  3. Select desired social platforms
  4. Set status to Published
  5. Save changes

Customizing Post Formats

Use these variables:

  • %t: Title
  • %u: URL
  • %a: Author

Troubleshooting Tips

If content isn't sharing correctly:

  1. Verify account connections
  2. Check featured images are present
  3. Ensure content meets platform requirements
  4. Manually share URL if resharing is needed

Additional Options

Enhance social sharing by:

  • Adding Pinterest save buttons
  • Including social media profile icons
  • Implementing Facebook Like buttons
  • Using platform-specific sharing tools

For resharing content, manually share the URL as automated reposting isn't supported.

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