Meta Pixel is a tracking tool that monitors visitor activity on your website to help Facebook understand user interests and target ads effectively. When visitors interact with your site, the pixel captures this data to enable targeted advertising.

Setting Up Meta Pixel on Squarespace

For Online Store Integration:

• Follow the "Selling Products on Facebook and Instagram" guide if you're setting up Meta Pixel for e-commerce

For General Traffic Tracking:

1. Remove existing pixel code (if any) from Code Injection
2. Get your pixel ID from Facebook
3. Add the pixel ID in Squarespace's Meta Pixel and Ads panel

Key Events Tracked by Meta Pixel:

• ViewContent: When visitors view Store Pages
• Search: Site search activities
• AddtoCart: Cart additions
• InitiateCheckout: Checkout initiation
• AddPaymentInfo: Payment information entry
• Purchase: Completed transactions
• Lead: Newsletter signups
• CompleteRegistration: Account creation

Data Collected by Meta Pixel:

• Product information (name, SKU, type)
• Order details (subtotal, currency)
• Search queries and results
• Page views
• Customer actions

Viewing Data:

• Access Meta Event Manager to view tracking data
• Data typically appears within minutes, maximum 1 hour
• Pixel data is not visible in Squarespace Analytics

Removing Meta Pixel:

1. Open Meta Pixel and Ads panel
2. Delete the Pixel ID
3. Save changes

Privacy Considerations:

• Review Facebook's data regulations
• Update your Privacy Policy accordingly
• Consult Facebook's cookie consent policy guidelines

Troubleshooting:

• Verify pixel functionality through Facebook's tools
• Remove any duplicate pixel implementations
• Check Google Tag Manager for conflicting code

For specific issues:

• Contact Squarespace support
• Visit Meta Business Help Center
• Consult Squarespace Forum

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