Email Campaigns Guide: From Setup to Success

Email Campaigns lets you create and send professional email marketing campaigns directly from your Squarespace site, matching your brand's look and feel. Here's your comprehensive guide to getting started.

Getting Started with Email Campaigns

Access the Email Campaigns dashboard from your Squarespace site to begin your free trial. The dashboard provides all tools needed to manage your email marketing efforts.

Building Your Email List

Create targeted email lists through multiple methods:

• Manual address entry
• CSV file import
• Website signup blocks
• Promotional pop-ups
• Checkout newsletter subscriptions
• Segmented lists for different audiences

Creating Effective Campaigns

Design professional emails using:

• Mobile-responsive templates
• Customizable layouts
• Brand-matched styling
• Text and image blocks
• Call-to-action buttons
• Direct product and blog post integration

Setting Up Sender Details

Before sending your first campaign:

• Configure sender name and email address
• Use a custom email address for better deliverability
• Ensure proper contact channel setup for subscribers

Implementing Email Automation

Set up automated emails for:

• New subscriber welcomes
• Post-purchase follow-ups
• Customer engagement sequences
• Personalized marketing messages

Best Practices for Success

For maximum impact:

• Follow email marketing best practices
• Implement strategies to avoid spam filters
• Understand pricing and billing structure
• Monitor campaign performance metrics
• Regularly update and segment your lists

Email marketing success requires attention to detail and consistent engagement with your audience. Start with these fundamentals and adjust your strategy based on performance data and subscriber feedback.

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