Optimize Email Marketing: Subscriber Verification Best Practices & Security Guide

Optimize Email Marketing: Subscriber Verification Best Practices & Security Guide

By Michael Chen

January 15, 2025 at 06:20 AM

Email subscriber verification reduces spam marking by requiring new subscribers to confirm their interest through reCAPTCHA or confirmation emails. Here's what you need to know about both methods.

Verification Options

Two main verification methods are available:

  • Google reCAPTCHA: An invisible security feature preventing bot submissions
  • Confirmation email: Requires subscribers to verify through an email after signing up

At least one option must be enabled for newsletter blocks and promotional pop-ups using Squarespace storage.

Google reCAPTCHA

This invisible verification system works with:

  • Form blocks with mandatory email fields
  • Newsletter blocks using Squarespace storage
  • Promotional pop-ups

reCAPTCHA is enabled by default for new form and newsletter blocks. You can enable or disable confirmation emails when using reCAPTCHA.

Confirmation Emails

Confirmation emails verify subscribers before adding them to your email marketing list. They work with:

  • Form blocks with mandatory email fields
  • Newsletter blocks
  • Promotional pop-ups
  • Acuity Scheduling opt-ins
  • Member site subscriptions
  • Homepage newsletter subscriptions

Customizing Confirmation Emails

To customize your confirmation message:

  1. Access Email Marketing settings
  2. Click Verification Options
  3. Select Customize Email
  4. Edit message text and style
  5. Modify subject line and preview text
  6. Test the email using the Test button
  7. Save changes

Troubleshooting

If subscribers don't receive confirmation emails:

  1. Check spam folders
  2. Add [email protected] to contacts
  3. Verify email address accuracy
  4. Try subscribing with a different email address

For 404 errors when confirming subscriptions:

  1. Check distribution list connection
  2. Reset form storage connection
  3. Verify domain pointing
  4. Ensure confirmation links aren't broken

Note: Verification options aren't available for purchase-related subscriptions, manually added addresses, or imported contacts. EU users should ensure compliance with local regulations.

Related Articles

Previous Articles