Understand and monitor your site's performance using three key traffic metrics:

Unique Visitors

• Estimates total individual visitors to your site
• Tracked via 2-year browser cookie
• Best indicator of loyal audience size
• Note: Resets when visitors clear cookies or use different browsers

Visits

• Represents single browsing sessions (can include multiple pageviews)
• Tracked by 30-minute browser cookie
• Sessions end at midnight
• Multiple visits possible from same user after 30-minute gap
• Useful for measuring site engagement

Pageviews

• Counts total page requests
• Includes all full page loads, collection items, and password-protected pages
• Excludes image URLs, scripts, and 404 pages
• For index pages (v7.0):
  • Sub-pages viewed from main index count toward index page
  • Direct sub-page URLs count as individual views

Using the Analytics Dashboard

• Select date ranges from January 2014 onward
• Filter by KPI (Unique visitors, Visits, or Pageviews)
• View percentage changes between periods
• Monitor traffic alerts
• Analyze trends via interactive line graph

Additional Visit Analytics

• Device type distribution (mobile, computer, tablet)
• Traffic sources
• Browser usage
• Operating system breakdown

Important Note: Chrome's "Do Not Track" setting may affect analytics accuracy by registering each page view as a new visitor when enabled.

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