Sell Products on Facebook and Instagram: Complete Integration Guide
Modern retailers can expand their reach by selling products directly through Facebook and Instagram. This integration allows you to sync your products and sell them through posts, stories, and dedicated shops on these platforms.
Key Changes in 2024
As of April 24, 2024, Meta requires U.S. merchants to enable checkout directly on Facebook and Instagram, removing the option to link back to external websites. Sales through Meta platforms:
- Won't sync with your main shop
- Have separate shipping and tax rules
- Don't affect main inventory
- Require separate order management
- Use Meta's commerce manager
Requirements Before Starting
Your shop needs:
- Physical products with complete details (images 500px × 500px minimum)
- Website title
- Compliance with Meta's e-commerce policies
- No website password protection
- Instagram business account (if selling on Instagram)
Required Accounts:
- Business Manager account
- Facebook business page
- Meta Pixel
- Ad account
Syncing Your Products
- Access "Products on Facebook & Instagram"
- Connect with Facebook
- Choose desired features:
- Facebook Ads
- Facebook Shops
- Instagram Shopping
- Complete account connections
- Wait for review (24-48 hours)
What Syncs Automatically:
- Product ID
- Title
- Description
- Main image
- Lowest price
- Availability status
Updates sync hourly between platforms.
Managing Your Shop
Once approved:
- Shops appear on connected profiles
- Set payment method to checkout
- Monitor performance through Meta Business Manager
- Create targeted ad campaigns
- Tag products in posts and stories
For Instagram Shopping Without Meta Pixel:
- Create catalog in Commerce Manager
- Use scheduled data feed URL from your website
- Wait for review approval
- Begin tagging products
Disconnecting Services:
- Removes products from Meta catalog
- Breaks existing product tags
- Can be done through Products & Services menu
Support channels:
- Website issues: Contact your website platform
- Meta-related issues: Use Meta Business Help Center
- Instagram issues: Use Instagram Help Center
Related Articles
How to Connect Pinterest with your Squarespace Site: A Complete Guide
