SEO is crucial for making your website visible to search engines and potential customers. Here's a comprehensive checklist to optimize your website:

Before Publishing

• Add a concise page title (under 60 characters) using relevant keywords
• Create a website description (50-300 characters) that clearly explains your site's purpose
• Write unique SEO descriptions for each page (50-300 characters)
• Review page title formats as they appear in browser tabs and search results
• Add a browser icon (favicon) to increase brand visibility
• Include social sharing images for your website and individual pages
• Create a custom 404 page with useful navigation links
• Connect a custom domain instead of using platform-specific URLs
• Link social media profiles
• Enable SSL security
• Optimize URL slugs to reflect page content
• Add location information if you have a physical business

After Publishing

• Verify your website in Google Search Console
• Submit your site for Google indexing
• Set up Bing Webmaster Tools
• Connect Google Analytics for tracking visitors

Ongoing Optimization

• Make strategic content updates regularly
• Create redirects for changed URLs
• Add new content consistently
• Monitor website analytics
• Track keyword performance

Content Best Practices

• Use keywords strategically throughout your content
• Structure content with clear headings
• Add alt text to all images
• Use readable image file names
• Keep page sizes under 5MB
• Optimize image sizes (under 500KB each)
• Add tags and categories for better organization
• Internal link between relevant pages
• Maintain descriptive URL structures

If you notice ranking fluctuations after making changes, wait 1-2 weeks for search engines to reindex your site. Monitor analytics for traffic patterns and consider updating keywords if needed.

Remember that SEO is an ongoing process that requires consistent monitoring and adjustment based on performance data and changing search engine algorithms.

For Professional Support:

• Attend SEO webinars
• Participate in community forums
• Consider hiring an SEO expert
• Join professional web design networks

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