SEO Guide: Optimizing Index Pages for Search & Social Media in Squarespace 7.0

SEO Guide: Optimizing Index Pages for Search & Social Media in Squarespace 7.0

By Michael Chen

December 1, 2024 at 11:33 PM

Search engines and social media platforms interact with index pages differently than regular pages due to their collection-based nature. Here's how to optimize them effectively:

Index Page SEO Optimization

  1. Follow standard SEO best practices:
  • Use relevant keywords throughout the index page
  • Optimize headings for search terms
  • Add SEO descriptions and alternate social sharing images
  • Consider making the index your homepage for better search engine prioritization
  1. Sub-page Optimization:
  • Both index and direct links to sub-pages may appear in search results
  • Use noindex tags to hide specific sub-pages when necessary

Common Issues to Avoid:

  • Stacked indexes: Visitors might land on isolated sub-pages instead of the full index
  • Special formatting loss: Some template's hashtag URLs don't maintain special formatting in search results

Wine bottles on retail shelves

Wine bottles on retail shelves

Social Media Sharing Options

  1. Main Index Page Sharing:
  • Use the main index URL
  • For homepage indexes, use the main site URL
  • For other indexes, include only the index slug
  1. Specific Section Sharing:
  • Grid/Slideshow: Share the direct URL from Incognito mode
  • Stacked: Use index anchor links
  1. Direct URL Sharing:

Important: When sharing any URL, use the logged-out or incognito mode version, as URLs containing /config won't work for sharing.

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