SEO Guide: Optimizing Index Pages for Search & Social Media in Squarespace 7.0
Search engines and social media platforms interact with index pages differently than regular pages due to their collection-based nature. Here's how to optimize them effectively:
Index Page SEO Optimization
- Follow standard SEO best practices:
- Use relevant keywords throughout the index page
- Optimize headings for search terms
- Add SEO descriptions and alternate social sharing images
- Consider making the index your homepage for better search engine prioritization
- Sub-page Optimization:
- Both index and direct links to sub-pages may appear in search results
- Use noindex tags to hide specific sub-pages when necessary
Common Issues to Avoid:
- Stacked indexes: Visitors might land on isolated sub-pages instead of the full index
- Special formatting loss: Some template's hashtag URLs don't maintain special formatting in search results
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Social Media Sharing Options
- Main Index Page Sharing:
- Use the main index URL
- For homepage indexes, use the main site URL
- For other indexes, include only the index slug
- Specific Section Sharing:
- Grid/Slideshow: Share the direct URL from Incognito mode
- Stacked: Use index anchor links
- Direct URL Sharing:
- Format: https://yoursite.com/page-slug
- Remove hashtags (#) and index page slugs
- Always test URLs when logged out
Important: When sharing any URL, use the logged-out or incognito mode version, as URLs containing /config won't work for sharing.